Ivie & Associates

Digital Strategist

1 month ago
ID
2017-2141
# of Openings
1
Department Category
Digital

Overview

Company Overview

Ivie & Associates is a full-service marketing solutions company that works with many of the world’s top customer service organizations. In short, we know marketing and advertising, and we’re comfortable remaining behind the scenes, working hand-in-hand with our clients with a can-do attitude to help them achieve their marketing goals. Acting as an extension of the client, we define our successes by their success, and we measure our accomplishments by their satisfaction.   When you work with Ivie & Associates, you work with some of the biggest retailers in the U.S. and the world.

 

Job Overview

We are looking for an experienced Digital Strategist who can create digital, mobile and social media strategies for our clients.  You will work alongside Digital Specialists, Digital Analysts, Creative Designers, Client Services, Research and executives to develop strategies designed to leverage the power of the entire digital ecosystem and develop ideas and strategies that show how our clients can best leverage digital, social and mobile solutions in their programs.

 

You need to be a true problem solver as well innovator who will look for ideas and solutions through analytics, technology trends, audience insights and brand/marketing strategies and will develop into ideas and solutions that deliver on and are influenced by our client’s business and marketing objectives.

Responsibilities

  • Develop social/digital strategy for our clients.
  • Identify digital trends and leading digital education for clients and internal staff on strategic digital initiatives drawing on your knowledge of Strategy, Marketing, Branding, Social, Mobile and Technology.
  • Analyze and integrate customer insight data, primary and secondary research, qualitative and quantitative data, brand strategy, account planning, creative execution, evolving technologies, and client objectives.
  • Participate and lead the Digital + Social + Mobile new business pitches, strategy presentations and work with account teams to help identify organic growth opportunities.
  • Work closely with copywriters, designers and brand to create relevant, new digital, social and mobile strategies.
  • Identify and assist in building new service offerings in relation to digital, mobile and social media working with executives at Ivie and clients.
  • Apply breakthrough ideation to create a holistic approach, integrating diverse channels (including internet, mobile, social, content, video, emerging and future technologies).
  • Work on analytics to monitor and analyze the reporting and provide key insights/ learning’s to clients, and identify opportunities to enhance existing digital marketing programs.
  • Create measurable value and ROI for the client; ensure a high-level of client satisfaction.
  • Serve as a thought leader and subject matter expert to our clients, and industry thought leader to the media (present at conferences, publish white papers, and contribute to online forums and blogs, etc.).
  • Work closely with cross-functional teams and individuals at various levels.

Qualifications

  • A minimum 6 years of experience in a digital domain – with strong interactive marketing experience and some experience with digital, social, mobile and technology solutions and delivery.
  • Ability to serve West Coast clients regularly.
  • Ideal person would be someone with marketing and technical experience.
  • Expertise in delivering web/digital/social/mobile strategy. Should have defined strategy for large websites, mobile, integrated marketing programs, ecommerce, social media and events etc. across multiple industries.
  • Agency background is preferred.
  • Strong understanding of web analytics.
  • Experience defining strategies that have run the full lifecycle through a deployment.
  • Expertise in identifying and forecasting emerging trends in the Digital Space.
  • Ability to convert and implement strategic plans into tactical ones.
  • Recognized as a thought leader and evangelist in digital marketing.
  • Strong track record of building business with existing clients and generating new business.
  • Exceptional oral and written communication skills; captivating presenter and great listener.
  • High comfort level leading brainstorms and ideation and filling up whiteboards. Combination of right and left-brain thinking that challenges the status quo
  • Travel as required by Supervisor or Manager
  • Temporary assignments (out-of-town)

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